License This font software is part of the Microsoft software product in which it was included and is provided under the end user license agreement (EULA) for that Microsoft software product. The terms and conditions of the EULA govern the use of font software. Please refer to the applicable Microsoft product EULA if you have any questions about how you may use this font software. Microsoft reserves all rights that are not expressly granted in the EULA. For products that may have installed this font please see the link below. Description The Bauer Typefoundry first released the Beton family of types in 1936. Created by the German type designer Heinrich Jost, the present digital version of the Beton family consists of six slab serif typefaces. First developed during the early 1800s, by the 1930s slab serif faces had become one of many stock styles of type developed by foundries all over the world. Because of their distance from pen-drawn forms and their industrial appearance, they were seen as modern typefaces (their serifs kept them from being too modern). Faces like Beton were interesting contemporary competitors with more thoroughly modern experiments like Basic Commercial and Futura. The first slab serif typefaces, like Adrian Frutiger's revival Egyptienne F were outgrowths of didone style text faces (e.g., Walbaum). As newspapers and advertising grew in importance in the western world (especially in Wild West America), type founders and printers began to create bigger, bolder typefaces, which would set large headlines apart from text, and each other. Through display tactics, businesses and industry could begin to visually differentiate their products from one another. This craze eventually led to the development of monster sized wood type, among other things.
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